Need more details on doing a Porter's Five Forces analysis? The sites below offer helpful tips and guidance.
The asterisk (*) used in the sample searches to the right is a search technique called truncation. Truncation allows you to search for any ending on a root word.
For example, if your topic uses the word managing, then you may also want to search:
To get all of these words with a single search, type:
The asterisk at the end of the root tells the database to search for that root and all of its possible endings.
A Porter's Five Forces analysis looks at the forces listed below to determine the level of competition within an industry and its potential profitability:
All of these elements have a significant impact on an industry's strength and potential growth.
In the Business Source Complete database, some Industry Profiles include Five Forces Analyses. (Look for Industry Profiles in the Browse column on the right of the database home page.)
See the Industry Research Using Porter’s Five Forces handout below for more search techniques. Links to the databases mentioned in the handout are in the "Recommended Databases" box below.
IBISWorld (see link in box above) is an excellent source of industry information. ABI/INFORM Complete (see link in box above) is another resource. When using ABI/INFORM, use a company or industry name combined with the following suggested terms:
* is a truncation symbol used in these databases which allows searching for variations of a word. For example, distribut* searches distributor(s), distribution, distributed, etc.
Source: adapted from Goizueta Business Library, Five Forces Search Strategies by Susan M. Klopper
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