SJSU Research Guides: Recreation : Market Research

Market Research Reports

Use these sources to find market research information on companies and industries.

Market Research Library
This international marketing database provides statistics and background information for marketing research. Some of the sources require a login and password, which are free once a researcher is registered.

Business Source Complete This link opens in a new window
Provides market research reports created by Datamonitor for companies and industries. This database also provides financial data, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, country reports, company profiles, SWOT analyses, and more.
Simmons Insights This link opens in a new window
Provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. Restricted to 3 users at a time. Please be courteous and close your browser or tab when done.

US Statistical Abstract
The Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other Federal agencies and private organizations.