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Marketing & Business Analytics

This guide will help you with your marketing & decision sciences research.

NAICS Code

Created in 1997, the North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

SIC System

The SIC system is the predecessor to the NAICS code. Some businesses still use the SIC code.