Simmons Insights This link opens in a new windowSimmons OneView (formerly Simmons Choices3) provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. Data is gathered and compiled by the Simmons Market Research Bureau to provide information about American consumers by gender, age, and household income. Approximately 30,000 adults and children over 6 years of age participate.
The survey gathers data on almost 8000 brands in 465 product categories. It covers the following areas: technology, personal finance, diet and health, media, political outlook, self-concepts, shopping behavior, interests, and attitudes toward such topics as money, free time, recycling, work, and food.