|"A systematic process is needed to select the best market in terms of market potential, ease of entry, and ease of doing business.
This allows the global entrepreneur to avoid relying on assumptions and gut feelings" (p.66).
|Hisrich, R. D. (2016). International Entrepreneurship.|
This guide is designed to introduce both library resources and those freely available on the web to locate information on industry and market analysis. Also covered are how to find journal articles, and websites for entrepreneurs.