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BUS2 134B: Integrated Marketing Communication
This guide provides some vital links and information to help you get started for the IMC class.
This database contains monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses, detailed author profiles and more. Indexing and abstracts for scholarly business journals back as far as 1886 are included.
The ABI/INFORM Collection is comprised of ABI/INFORM Global, ABI/INFORM Trade & Industry, and ABI/INFORM Dateline. The collection features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as The Economist and Sloan Management Review, country-and industry-focused reports, and major news sources like the Wall Street Journal. Its international coverage gives researchers a complete picture of companies and business trends around the world. Also provides valuable historical perspective, with journals and other material dating back to the early 1900s.
Researching a Particular Company Using Case Studies
Finding Case Studies
A great way to study individual companies is to find case studies about them.