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BUS2 134B: Integrated Marketing Communication

This guide provides some vital links and information to help you get started for the IMC class.
Here are some interdisciplinary databases you might want to consider using for your assignment.

 

Here are some other resources you might consider using.

Below is a list of websites that can help you develop a business plan.

Books on Business Plans

The King Library has a lot of books and ebooks on writing business plans.

For a successful search, search on the phrase "Business planning." Next, under the Found In heading you'll see on the left, click Subject.