And here is how your article citation would look if you're using MLA.
Parents should be concerned about online advertising. These advertisers are manipulative, and children are more vulnerable than most parents expect (Cornish 454).
Works Cited page:
Cornish, Lara Spiteri. "'Mum, Can I Play On the Internet?' Parents' Understanding, Perception and Responses To Online Advertising Designed For Children." International Journal of Advertising, vol. 33, no.3, 2014, pp. 437-473.
As with APA, citations will have different formats depending on what you're citing (a book, an article from a database, a video, etc.). Want to see more examples of MLA citations? Go to OWL at Purdue.