And here is how your article citation would look if you're using MLA.
In-text citation:
Parents should be concerned about online advertising. These advertisers are manipulative, and children are more vulnerable than most parents expect (Cornish 454).
Works Cited page:
Cornish, Lara Spiteri. "'Mum, Can I Play On the Internet?' Parents' Understanding, Perception and Responses To Online Advertising Designed For Children." International Journal of Advertising, vol. 33, no.3, 2014, pp. 437-473.
As with APA, citations will have different formats depending on what you're citing (a book, an article from a database, a video, etc.). Want to see more examples of MLA citations? Go to OWL at Purdue.