SJSU Research Guides: BUS5 181: Introduction to Entrepreneurship: Porter's Five Forces

Porter's Five Forces

In 1979, Harvard Business School professor, Michael E. Porter, published a framework that identifies and analyzes five competitive forces that shape every industry and reveal an industry's strengths and weaknesses. It can be applied to any segment within an industry and can help decision-makers understand the competitive landscape. The framework is referred to as Porter's Five Forces.

Source: Porter, M. E. (1979, March). How competitive forces shape strategy. Harvard Business Review. Retrieved February 26, 2022, from https://hbr.org/1979/03/how-competitive-forces-shape-strategy

Here are some more resources related to Porter's Five Forces.

Using Porter’s Five Forces to Develop Business Strategies (Handout)
IBISWorld is one of the library's vendors and a primary provider of industry reports. This handout walks you through using Porter's to analyze your project.
The Explainer: The 5 Forces That Make Companies Successful (Video)
The Harvard Business Review offers a short video describing how Porter's works.

How Strong Is Your Firm's Competitive Advantage, Second Edition by Daniel Marburger
ISBN: 1631573683
Publication Date: 2015-09-21
You'll learn how various pricing strategies, including price discrimination, two-part tariffs, bundling, peak-load pricing, and dynamic pricing need specific and necessary ingredients in order to succeed. The authors show you how to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
25 Need-To-Know Strategy Tools by Vaughan Evans
ISBN: 1292016434
Publication Date: 2014-12-01
Includes 10 handy do's and don'ts of strategy development. Need powerful decision-making tools at your fingertips? Want to get the most out of strategic thinking models like Porter's Five Forces? Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.