For this assignment, you will do a full strategic analysis of an organization based around a central strategic question defined by your team. Your analysis should include, at minimum:
| Assignment Requirements | Try these databases: |
|---|---|
| Company History (organizational, strategic, and financial) |
Business Source Complete (Company Profiles) |
| Financial Information |
Mergent Online (Company Financials) |
| Stakeholder Analysis | Various |
| PESTEL (Political, Economic, Social, Technological, Environmental, Legal) |
ABI/INFORM |
| Porter's 5 Forces |
ABI/INFORM |
| VRIO (Value, Rarity, Imitability, Organization) | Various |
| SWOT (Strengths, Weaknesses, Opportunities, Threats) |
Business Source Complete (Company Profiles) |
Resources used in your paper should be properly cited, and you will present your findings in a PowerPoint presentation to the class.
Click each database name to the left to find videos on effective search strategies. You'll find links to additional resources and research guidance under "More Databases & Help."
*PrivCo is a San Jose Public Library (SJPL) database and requires an SJPL library card to use. To get a card, go to the 1st Floor help desk in the library. To use PrivCo, login with your 14-digit SJPL barcode. Access to PrivCo continues after graduation.
