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BUS3 189: Strategic Management

Resources and search strategies for BUS3 189 class.

Company Case Analysis Assignment

For this assignment, you will do a full strategic analysis of an organization based around a central strategic question defined by your team. Your analysis should include, at minimum:

Assignment Requirements Try these databases:
Company History (organizational, strategic, and financial)

Business Source Complete (Company Profiles)
Company website (About Us; Investor Relations)
Mergent Online

Financial Information

Mergent Online (Company Financials)
PrivCo* (Private companies only)

Stakeholder Analysis Various
PESTEL (Political, Economic, Social, Technological, Environmental, Legal)

Business Source Complete (Country Report)
Statista (Country Report)

Porter's 5 Forces

Business Source Complete
IBISWorld (Best Bet)
Mergent Online
Statista (Industry Report)

VRIO (Value, Rarity, Imitability, Organization) Various
SWOT (Strengths, Weaknesses, Opportunities, Threats)

Business Source Complete (Company Profiles)
Business Insights: Essentials
Company's current 10-K report (online)

Resources used in your paper should be properly cited, and you will present your findings in a PowerPoint presentation to the class.

Click each database name in the menu to the left to find videos on effective search strategies. You'll find links to additional resources and research guidance under "More Databases & Help."


*PrivCo is a San Jose Public Library (SJPL) database and requires an SJPL library card to use. To get a card, go to the 1st Floor help desk in the library. To use PrivCo, login with your 14-digit SJPL barcode. Access to PrivCo continues after graduation.