Elements you can consider when analyzing your company:
|Information||Try these databases:|
|Company History (organizational, strategic, and financial)|
|PESTEL (Political, Economic, Social, Technological, Environmental, Legal)|
|Porter's 5 Forces|
|VRIO (Value, Rarity, Imitability, Organization)||Various|
|SWOT (Strengths, Weaknesses, Opportunities, Threats)|
Click each database name in the menu to the left to find videos on effective search strategies. You'll find links to additional resources and research guidance under "More Databases & Help."
*PrivCo is a San Jose Public Library (SJPL) database and requires an SJPL library card to use. To get a card, go to the 1st Floor help desk in the library. To use PrivCo, login with your 14-digit SJPL barcode. Access to PrivCo continues after graduation.