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School of Management

Library resources for your research

Porter's Five Forces

A Porter's Five Forces analysis looks at the forces listed below to determine the level of competition within an industry and its potential profitability:

  1. Competitive Rivalry within an Industry
  2. Threat of New Entrants
  3. Threat of Substitute Products
  4. Bargaining Power of Suppliers
  5. Bargaining Power of Customers

All of these elements have a significant impact on an industry's strength and potential growth.

  • In the Business Source Complete database, some Industry Profiles include Five Forces Analyses. (Look for Industry Profiles in the Browse column on the right of the database home page.)
  • See the Industry Research Using Porter’s Five Forces handout below for more search techniques. Links to the databases mentioned in the handout are in the "Recommended Databases" box below.


Recommended Databases